By purchasing a gift code, and applying that to your account. The gift code will act as a credit, so the next time you're up for renewal, you won't be charged. Here are the step-by-step instructions on how to do that:
1. Purchase your code at this link: https://app.hoffmanacademy.com/store/
2. You'll receive an email after purchase. Click the link to get the code, and follow the guided steps to activate it to your account.
3. The code will add one year on to the end of your membership, or, if you purchased Lifetime, you won't be charged again.